Ferovinum is proud to announce it is heading to Cape Wine 2025, the prestigious South African industry trade show that takes place only once every three years. As a growth partner for the global drinks industry, Ferovinum sees this as a pivotal opportunity to connect with South African producers and help unlock new pathways for growth in international markets.
Why Cape Wine matters
Cape Wine is a significant event in the global wine trade calendar, offering an unparalleled platform for producers, exporters and partners to engage directly with the South African industry. Given the current financial climate, South African producers are poised to showcase what excellent value for money wines from the region produce, particularly on the premium end.
For Ferovinum, attending the show is more than just networking and connecting with brand owners and producers on the ground – but understanding trends of the industry as well.
“Cape Wine doesn’t come around every year – it’s a unique chance to engage hands-on with the South African wine industry,” said Benjamin Jack, part of the Ferovinum team heading to South Africa and someone with insider industry knowledge of how the South African wine industry works.
“It allows us to understand trends, meet potential partners face-to-face and start building the relationships needed to support long-term growth,” said Jack.
How Ferovinum supports South African producers
Ferovinum’s mission is to act as a strategic growth partner, helping producers and exporters expand into key international markets. With deep expertise in the UK and US, Ferovinum is well-placed to improve cash flow, streamline logistics, and provide consolidation services that benefit producers looking to export to US, UK and Europe.
By providing funding and technology that supports supply chain efficiencies all through a single platform, Ferovinum aims to help South African wine producers and brand owners strengthen their foothold in markets that remain essential for global recognition and profitability.
“We want to introduce Ferovinum as a partner who helps accelerate expansion into export markets,” Jack explained. “It’s not a ‘nice to have’ – it’s a need. Producers require partners who understand the UK, Netherlands, and US, and can fund and support operational efficiency across the supply chain.”
Trends shaping South African wines
The South African wine industry is entering a period of evolution and premiumisation. While the UK remains its largest market, there is a growing push to diversify exports across Europe, the US and emerging markets in Africa and Asia.
Key trends include:
- Premiumisation: Moving away from bulk exports toward premium wines that command higher margins.
- Growth of Chenin Blanc: The varietal is becoming a signature export, with rising demand internationally.
- New market expansion: Increased focus on the US despite tariffs, as well as Europe, Oceania, and intra-African trade.
- Tourism-driven awareness: South Africa’s booming wine tourism industry is helping reframe global perceptions of quality and those adopters of social media platforms are making gains.
The opportunities that lie ahead
Despite its promise, the South African wine industry faces some significant challenges. Producers often shoulder the dual burden of production and marketing while battling outdated perceptions of South Africa as a bulk-wine exporter.
“The need to reposition as a premium producer on par with other new world regions is urgent,” explained Jack.
Tourism offers a powerful driver for rebranding, as international visitors increasingly discover the country’s exceptional hospitality and wine culture. At the same time, strategic partnerships – such as with Ferovinum – can provide the financial and operational support required to compete globally.
“South Africa has incredible potential,” Jack said. “The next 25 years of growth in the drinks industry will come from more emerging markets like Africa, but until then, producers need strong partners in key export markets. That’s where Ferovinum can play a vital role.”
Support for South Africa on the global wine stage
For Ferovinum, Cape Wine 2025 represents more than an event – it’s a milestone in the company’s expansion into the southern hemisphere. By collaborating with South African producers and helping connect them to international distribution channels, Ferovinum hopes to play a part in shaping the future of an exciting wine region.
Mitch Fowler, chief executive officer, will also be heading to Cape Wine 2025 and is excited to engage with those producers and potential future partners that are striving for growth, whether they are a well-established producer or smaller brand.
Fowler explained: “It is critical for us to engage with South African producers because the wines and spirits being produced in the country have a vital role to play on the global wine stage. We are really looking forward to Cape Wine 2025,” said Fowler.
We would love to connect at Cape Wine, please do connect with Benjamin Jack or Erin Smith via LinkedIn or email and we can ensure that Ben or Mitch are available to meet.
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